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Submitted by meche252 on June 18, 2007
Category: English
Words: 4681 | Pages: 19
Views: 257
Popularity Rank: 38,735
Average Member Grade: N/A (Add a Comment / Grade this Paper)
I. Table of Contents
I. Table of Contents 2
II. Overview 3
III. General Company Description 4
IV. Products and Services 5
V. Marketing Plan 6
VI. The Competition 12
VII. Use and Effect of Fianance 16
VIII Startup Cost Analysis ………………………………………………………………………17
IX. Appendices 20
II. Overview
Relaxing Hands of Central Florida is a professional, full service massage establishment located in Lake Mary, Florida. Our services include full-body, on-site chair, and therapeutic massages. We provide quality services for individuals and believe our customers to be our main focus. Relaxing Hands of Central Florida is owned and operated by María León who is a registered therapist and has been successfully practicing the art of massage since 2007.
Our company mission: To provide our clients with peace, relaxation, and well-being through the healing power of massage. We would be honored to have you, or your company, as part of the Relaxing Hands of Central Florida.
III. General Company Description
What business will you be in? What will you do?
Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan, followed by:
Company Goals and Objectives: Goals are destinations—where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction.
Business Philosophy: What is important to you in business?
To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the...
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