Southwest
Rollin King and Herb Kelleher are the founders of the SouthWest Airline (SWA). Based at Dallas Texas SWA is the third largest airline in the world (Wikipedia) providing low-fare, no-frills, air transportation to fifty-eight cities in the United States. The history of SWA dates back to June 18, 1971, with the maiden flight between Houston, Dallas and San Antonio taking off. Within five years SWA had successfully placed its sixth Boeing 737 in operations and transported over one and a half million satisfied customers to their destinations. The same year the airlines got clearance to operate flights to Austin, Corpus Christi, El Paso, Lubbock, and Midland/Odessa. Soon SWA went public with its stock being listed on the New York Stock Exchange."
he writer of this paper analyzes the on-going success of Southwest Airlines which continues to remain a leader in the industry during an era when more and more airlines are facing closure and bankruptcy. This paper delves into the numerous crises faced by Southwest Airlines which the company has successfully managed to weather. The writer delves into the history of the company which began in 1971 with only three aircrafts while also discussing the company's primary goals and vision. This well-researched paper analyzes the business ethics and corporate structure of Southwest which states that their employees are hardworking, dedicated and highly motivated and a significant contributing factor to the company's overall success.
"Donna Conover, the executive Vice President of Customer services, states that ever since she joined the company, more than twenty eight years back, she had always felt that the employees of the company were the greatest assets for the firm, and perhaps it is because of the policy that the company follows, which is that of never ever dictating pay cuts to its employees, that it has managed to keep all its employees happy and satisfied, and working hard at all times. This was...
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