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Southwest. The culture of JetBlue and Southwest are much alike in principal, but
they have significant differences as a result of dissimilar implementations. ...
Southwest History of Management. Southwest Airlines was originally incorporated
to serve three cities in Texas as Air Southwest on March 15, 1967. ...
Submitted by juliamur on April 7, 2008
Category: Business
Words: 630 | Pages: 3
Views: 72
Popularity Rank: 104,375
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The culture of JetBlue and Southwest are much alike in principal, but they have significant differences as a result of dissimilar implementations. Both companies place a high priority on values and relationships, but contrasting leadership and policies resulted in two distinct cultures.
Southwest’s culture without a doubt placed the highest priority on employees. It was their belief that happy employees would result in happy customers which would result in happy investors. Southwest would sometime even make sacrifices in efficiency to better serve their employees. For example, Southwest would not keep permanent employees teams in order to provide more flexibility in scheduling. Continually working with different people decreases efficiency, but the culture at Southwest dictated that employee satisfaction would come before process improvements.
In contrast, JetBlue appeared to place its highest priority on customer satisfaction and efficiency. Being the best funded startup in aviation history, JetBlue had the opportunity to purchase new planes with leather seats and individual television sets for each customer. These investments were clearly made to satisfy customers and not their employees. Additionally, JetBlue employed technology everywhere they could in an effort to be more efficient. While technology certainly afforded JetBlue improved efficiency, Southwest would sometime favor a more humanistic approach which would in turn develop relationships. For example, Southwest would avoid boundary spanners who would interface strictly via a computer, but JetBlue’s pilots, who also served as boundary spanners, would employ laptop computers and email to conduct their business.
JetBlue did share Southwest’s focus on relationships, but again the policies of each company differed which led to contrasting results. Southwest fostered a family-like culture where they took care of their employees very well. While...
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