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Southwest History of Management. Southwest Airlines was originally incorporated
to serve three cities in Texas as Air Southwest on March 15, 1967. ...
... Given Southwest's history with their employees and their financial management, the
company should continue to see growth for an indefinite future. ...
... on for a bit with more on the aspects of business management and company ... I was really
impressed with Southwest Airlines and surprised about their history. ...
... Marketing Management; Sep/Oct2001, Vol. ... Retrieved March 22, 2005 from
www.southwest.com Southwest Airlines-A brief history (2005). ...
... They have a long history of high achievement, excellence in ... Southwest Airlines 2005. ...
case_series/a07050006.pdfThe Garvin School of International Management. ...
Submitted by Tahoe416 on June 5, 2007
Category: History Other
Words: 611 | Pages: 3
Views: 182
Popularity Rank: 58,351
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Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967. The investors got together and decided to start a different sort of airlines. They started it off with a simple notion that if you get your passenger to their destination on time and at the lowest possible fares then people are sure to fly through your airlines and this hold very true (Rollin King and Herb Kelleher 2007).
Some of the incumbent airlines of the time (Braniff, Trans-Texas, and Continental Airlines) initiated legal action, and thus began a 3 year legal battle to keep Air Southwest on the ground. Air Southwest eventually prevailed in the United States Supreme Court, which ultimately upheld Air Southwest\'s right to fly in Texas. December 7, 1970, the date of the Supreme Court decision, is considered by many to be the beginning of deregulation in the airline industry. The start of service in June 1971 was accomplished with three 737-200 aircrafts. Southwest Airlines turned its first annual profit in 1973. In 1981 Southwest co-launched the 737-300 with USAir. In 1982 the first expansion beyond the Texas area took Southwest Airlines to the west coast adding Phoenix, Las Vegas and San Diego. After the opening of Dallas-Fort Worth International Airport in 1974, Southwest Airlines was the only airline to remain at Love Field.
Southwest Airlines values employees, initiating the first profit-sharing plan in the U.S. airline industry in 1974 and offered it ever since. In 2000, Southwest offered its employees a record-setting $138M in profit sharing. This tax-deferred compensation represented an additional 14.1 percent of each employee\'s annual salary.
During May 1988, Southwest airlines was the first airline to win the coveted Triple Crown for a month- best on time record, best baggage handling and fewest customer complaints that has been won more than 30 times along with five annual triple crowns for the year...
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