Southwest Airlines
Analysis of Strategic Structure of Southwest Airlines
Twenty-nine years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.
Within 28 years, Southwest Airlines became the fifth largest major airline in America. With the addition of service to Buffalo-Niagara International Airport on October 8, 2000, fly more than 57 million passengers a year to 57 great cities (58 airports) all over the Southwest and beyond. And she does it over 2,600 times a day.
Company also got more than 330 of the newest jets in the nation, with an average age of 8.4 years. In her fleet are included three flying killer whales, Shamu One, Two and Three. Lone Star One, painted like the Texas flag, to celebrate Southwest Airlines' 20th Anniversary in a style and manner second to none. Arizona One, a symbol of the importance of the state of Arizona to Southwest Airlines; California One, a high-flying tribute to the state of California; Silver One, our 25th Anniversary plane; Triple Crown One, dedicated to the Employees of Southwest Airlines for their marvellous achievement of five consecutive annual Triple Crown awards and the newest member of the family - Nevada One, a high-flying tribute to the state of Nevada.
In May 1988, were the first airline to win the coveted Triple Crown for a month - Best On-time Record, Best Baggage Handling, and Fewest Customer Complaints. Since then we've won it more than thirty times, as well as five annual Triple Crowns for 1992, 1993, 1994, 1995, and 1996.
And no other airline has contributed more to the advancement of the commercial airline industry. Southwest were the first airline with a frequent flyer program...
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