Sorzal
Instruction
Sorzal¡¦s Business definition, Mission statement
Market authentic and quality jewelry, pottery and artifacts in the United States. To be the reputation and world-known South American and African artifact for collectors and fanciers. As an intermediate of transferring ancient culture and art to the world through tangible items. And for the reason to expand our market, we will emphasize on our target consumers interests, curiosity and self-satisfaction.
Problem Defining
Sorzal is an artifacts distributor whose main function is transfer artifacts from South American and African artifact to the United States. Since they provide quality products and service so that they gain a reputation in this industry. The problem occurred that one mass-merchandise want to cooperated with Sorzal. They want Sorzal to be their supplier and they also assure that they will buy at lease 250,000 goods from Sorzal. But Sorzal also need to considerate many internal and external problems before make the decision. We will analyze that from many different situations and aspects in order to decide to make the right decision and suggestion for Sorzal.
- SOWT
Internal Factor
Strength
Ü Reputation: since our company is long-history, our company was established in 1900¡¦s, and well known. We gain a high reputation in this industry.
Ü All of our products are good verification of authenticity. Most of our customers completely satisfy with our products.Moreover, we use the local ram material and native craftspeople to produce all our artifacts. So, we can say that each of our products are uniqueness and worthy of collecting.
Weakness
Ü Insufficient supply: Although all of our products are come from South-America and Africa which are special and valuable, there are many constraints between us and the suppliers. For example, the suppliers can only provide us a certain amount number of artifacts...
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