solution for business problems
So, if you’re thinking …
‘How do I choose my topic?’
‘I’m confused by all these different philosophies…’
‘I’ve got my data; what do I write first?’
… then, open this book to make the most of:
●
●
●
a glossary of clear definitions of over 400 research terms cases and examples of student projects and academic research to show you how it’s done
●
And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!
fifth edition
detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting your research
Saunders Lewis Thornhill
●
regular checklists and ‘Progressing your Research Project’ sections to give you step-by-step practical guidance on the process
Research methods for business students
Through the course of five editions, Research Methods for
Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations. Research methods for business students fifth edition
Mark Saunders
Philip Lewis
Adrian Thornhill
●
Start your research with confidence and complete it with success.
Cover photograph: Eastcott Momatiuk/ Getty
www.pearson-books.com
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Page i
Research Methods for Business Students
Visit the Research Methods for Business Students, Fifth Edition
Companion Website at www.pearsoned.co.uk/saunders to find valuable student learning material including:
■
■
■
■
■
Multiple choice questions to test your learning.
Tutorials on Excel, NVivo and SPSS.
Updated research datasets to practice with.
Updated additional case studies with accompanying
‘How do I choose my topic?’
‘I’m confused by all these different philosophies…’
‘I’ve got my data; what do I write first?’
… then, open this book to make the most of:
●
●
●
a glossary of clear definitions of over 400 research terms cases and examples of student projects and academic research to show you how it’s done
●
And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!
fifth edition
detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting your research
Saunders Lewis Thornhill
●
regular checklists and ‘Progressing your Research Project’ sections to give you step-by-step practical guidance on the process
Research methods for business students
Through the course of five editions, Research Methods for
Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations. Research methods for business students fifth edition
Mark Saunders
Philip Lewis
Adrian Thornhill
●
Start your research with confidence and complete it with success.
Cover photograph: Eastcott Momatiuk/ Getty
www.pearson-books.com
CVR_SAUND6860_05_SE_CVR.indd 1
26/2/09 18:08:14
A01_SAUN6860_05_SE_FM.QXD
12/2/09
5:39 pm
Page i
Research Methods for Business Students
Visit the Research Methods for Business Students, Fifth Edition
Companion Website at www.pearsoned.co.uk/saunders to find valuable student learning material including:
■
■
■
■
■
Multiple choice questions to test your learning.
Tutorials on Excel, NVivo and SPSS.
Updated research datasets to practice with.
Updated additional case studies with accompanying
References: Bell, J. (2005) Doing Your Research Project (4th edn). Maidenhead: Open University Press. Clausen, H. (1996) ‘Web information quality as seen from libraries’, New Library World 97: 1130, pp Dees, R. (2003) Writing the Modern Research Paper (4th edn). Boston, MA: Allyn and Bacon. Denyer, D. and Neely, A. (2004) ‘Introduction to special issue: innovation and productivity performance in the UK’, International Journal of Management Reviews, Vol Jackson (1995) suggests that businesses must be developed from a customer rather than a product perspective direct mail. MacKenzie (1995) comments that free gifts are useful for getting responses to adverts, which is ultimately what all direct insurers need Bowen, I. (1994) ‘Short cut to success’, Post Magazine 2, 26 July. Jackson, D.R. (1995) ‘Prudential’s prudent parochialism’, Direct Marketing, 26–29 April. Lindisfarne, I. (1995) ‘Death of a salesman’, Post Magazine 15, 30–31 June. MacKenzie, G. (1995) ‘Rise of the freebie’, Post Magazine 2, 5–6 February. published statistics that I’ve been able to find (1999) tell us that there are 1,300 million ELT learners worldwide.2 I therefore think that the need for good ELT authors is growing Gasson, C. (ed.), Book Publishing in Britain (London: Bookseller Publications, 1999). R. Francis ‘ELT Publishing’, p. 93 in C. Gasson (ed.), Book Publishing in Britain (London: Bookseller Publications, 1999) pp