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Snyder’S Of Hanover

Snyder’s Of Hanover

Question 1 . Asses Synder’s competitive standing in the pretzel and snacks food industry ?
Answer 1. Synder is a family owned business with 12.1 percent market share in the pretzel manufacturing industry. It is the world’s second larget pretzel maker. In addition to manufacturing its complete line of snack foods, Synder’s distributes its own products as well as those of other snack food companies such as TastyKakes . With 40 distribution facilities all over the United States and Europe , over 4500 products and over 150 product lines .In 2002 Synder posted revenues of $164 million , trailing only Rold Gold the largest manufacturer of Pretzels . Looking at it from a layman’s point of view, Synder’s sells more than 78 million bags of pretzels , chips and organic foods items each year .
Question 2: What types of Information Systems are essential for this company?
Answer 2: Synder’s has an enormous amount of data and information that it has to be handled in a proper way. The information systems needed by Synder are as follows:
• Executive Support System – The ESS is essential for the top level executives to track the progress of the products at different locations. The ESS also provides the top level executive with data to make decisions regarding the hiring, firing and expanding of the business.
• Management Information System / Decision Support System – This information system provides the data required for Intermediate managers. Helps in tracking the product in different departments at a particular location. For Example, the production of a particular brand of pretzel in the state of Ohio is high among the children and thus the the market needs to prepare the packaging and the taste keeping in mind the children. The intermediate managers are responsible to make decision regarding the changes to that particular brand of pretzel.
• Transaction Processing System- This is the required by the first level or management. The work requirements,...