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Smoking War

Submitted by oppapers on October 8, 1999

Category: Miscellaneous
Words: 1424 | Pages: 6
Views: 207
Popularity Rank: 69,550
Average Member Grade: N/A (Add a Comment / Grade this Paper)

The war on smoking has existed for decades. With the

advent of more tenacious laws prohibiting smoking in public

locations, and most recently Minnesota's historic tobacco

settlement, many actions against "Big Tobacco" have become more

successful. Anti-smoking campaigns have become more

confrontational, directly targeting tobacco companies in an

effort to expose its manipulative and illegal marketing tactics.



On the surface, last November's $206 billion settlement

agreement between the tobacco companies and 46 states looks like

a serious blow for Big Tobacco. In addition to the money, it

contains some important concessions: a ban on outdoor

advertising, limits on sports sponsorships and merchandising, no

more "product placement" in movies, and they have to close the

Tobacco Institute and other instruments. And Joe Camel - along

with all other cartoon characters - is gone for good.



Yet this did not hurt the tobacco industry's ability to

sell cigarettes. On Nov. 20, the day the attorneys general

announced the settlement, the stock of the leading tobacco

companies soared. After all, the Big Four tobacco makers will

pay only 1 percent of the damages (at most) directly; the rest

will be passed on to smokers through higher prices. Since many

states are already figuring the settlement money into their

budgets, this puts them in the odd position of depending on the

continued health of the tobacco industry for their roads,

schools, and hospitals.

Punishing the industry, in other words, doesn't

necessarily address the root of the problem - reducing demand

for cigarettes. And that won't go down...

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