Skintology Skin Care Products Business Plan
Skintology
6 MADELAINE ST. PARKWAY VILLAGE Q.C.
TELEFAX: 4116699
Dear Potential Distributor,
I am the proprietor of SKINTOLOGY, a cosmetics company, which was organized this year. I am currently looking for a distributor of my BFAD registered product called the MICRO DIAMOND SCRUB, a self-heating facial scrub. I intend to award the exclusive distributorship agreement to a company with the expertise in making the product widely available to a mass of buyers and with which I can build a strong, loyal and honest business relationship with. Provided below is my non-conventional business plan:
A. THE PRODUCT
1. How was the product idea generated?
A baby boomer is an American-English term to describe a person born between 1946 and 1964. Following World War II, these countries experienced an unusual spike in birth rates, a phenomenon commonly known as the baby boom. It is uncontested that baby boomers define the market trends. For instance, when the baby boomers were children, the best selling toys were Barbie dolls and Matchbox car toys. Today, they still top the list of the best-selling toys of all times. At present, baby boomers are in their 40s to 60s. For every eight (8) seconds, one baby boomer turns 60 years of age. It is a very large and profitable demographic, as baby boomers have the most purchasing power. As predicted, the market trends show an enormous demand for healthcare (which explains the huge demand for nurses and other medical personnel) and anti-aging remedies.
In my opinion, the best target market is the baby boomers. Hence, the best product to create would either be a legal drug or a personal care product for aging men and women. Because the cosmetics industry is large, profitable, promising and gives leeway to much creativity, I’ve decided to create a cosmetic to reduce the appearance of wrinkles. During my research, I visited cosmetic...
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