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Situational Influences On Purchasing Behavior. Running head ... situation. Situational
Influences on Purchasing Behavior Why do people shop? How ...
Situational Influences On Purchasing Behavior. Running head ... situation. Situational
Influences on Purchasing Behavior Why do people shop? How ...
... social influences, psychological factors, situational factors and ... most likely to
influence purchasing behavior is the ... heading of social influences, information ...
... 3. Situational influences 1. If a consumer is attending an in ... lots of family and
friend influences, the price ... If the consumer is purchasing just through catalog ...
... in searching for, purchasing, using, evaluating ... does not always predict purchase
behavior. ... Situational influences Situational influences deal with when, where ...
Submitted by oppapers on October 8, 1999
Category: Miscellaneous
Words: 2018 | Pages: 9
Views: 201
Popularity Rank: 60,699
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Running head: Situational Influences on Purchasing Behavior
Situational Influences on Purchasing Behavior
Abstract
There was an investigation in an attempt to understand what situational influences affect purchasing behaviors of consumers. Fifty subjects were asked to complete a survey in determining what attributes affect the decision to purchase a product. The effect of purchase was based on three different times of day: morning, afternoon, and evening. The effect of purchase was also based on whether subjects preferred caffeinated or non-caffeinated soda depending on the time of day. The subjects were asked to rate their preferences on a 5 point rating scale, one being agree and five being disagreed. The results indicated there was a relationship between caffeination and usage situation.
Situational Influences on Purchasing Behavior
Why do people shop? How do situational factors influence the decision to purchase certain items? The act of purchase is affected by many factors: mood, time pressures, or even a person's disposition towards shopping. Time can be seen, as an important factor because it often determines how much effort and search a consumer will put into making a purchasing decision. A person's mood can be affected by the degree of pleasure or arousal that is present in the store's atmosphere. Most...
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