Situational Analysis of Head & Shoulders Shampoo
Head and Shoulders is a product of Proctor &
Gamble (P & G)
P&G is a multinational consumer goods company headquartered in Cincinnati, Ohio, USA
The company was established by William Procter and James Gamble on October 31, 1837.
P&G established its India subsidiary “P&G
India” in 1964
serving over 650 million customers in India Currently P&G India is present in the following market segments:-
Beauty and Grooming Healthcare Baby care & Family Home care Fabric care Snacks & Pet care
Purpose:“Touching lives, improving life”
Fresheners
Sanitary Napkins
Detergents
Battery
Women skin care
Disposable diapers
Product
Shampoo Toothbrush
Men Grooming
Respiratory Health care Hair color
2.0
Situational Analysis
SWOT analysis Strengths:-
• Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes
Weaknesses:-
• • • •
Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real income of population will help in the growth of shampoo market
Opportunities:-
Threat:-
• • •
Economic condition of India is not very stable due to the world economic situation and Indian political situation Indian shampoo market is becoming very competitive Other herbal products which can replace shampoo
PESTEL Analysis • Political:- If the current situation deteriorates to political instability, then the company may have to reduce their business and investments in India, thereby affecting shampoo product line.
• Economic:- Because of the growth in the
real income more people will be able to buy premium segment shampoos like H&S.
• Social:- Due to the social developments
and awareness people started using shampoo more frequently. This will add more revenue to shampoo sales. • Technological:- No recent effects. •
Gamble (P & G)
P&G is a multinational consumer goods company headquartered in Cincinnati, Ohio, USA
The company was established by William Procter and James Gamble on October 31, 1837.
P&G established its India subsidiary “P&G
India” in 1964
serving over 650 million customers in India Currently P&G India is present in the following market segments:-
Beauty and Grooming Healthcare Baby care & Family Home care Fabric care Snacks & Pet care
Purpose:“Touching lives, improving life”
Fresheners
Sanitary Napkins
Detergents
Battery
Women skin care
Disposable diapers
Product
Shampoo Toothbrush
Men Grooming
Respiratory Health care Hair color
2.0
Situational Analysis
SWOT analysis Strengths:-
• Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes
Weaknesses:-
• • • •
Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real income of population will help in the growth of shampoo market
Opportunities:-
Threat:-
• • •
Economic condition of India is not very stable due to the world economic situation and Indian political situation Indian shampoo market is becoming very competitive Other herbal products which can replace shampoo
PESTEL Analysis • Political:- If the current situation deteriorates to political instability, then the company may have to reduce their business and investments in India, thereby affecting shampoo product line.
• Economic:- Because of the growth in the
real income more people will be able to buy premium segment shampoos like H&S.
• Social:- Due to the social developments
and awareness people started using shampoo more frequently. This will add more revenue to shampoo sales. • Technological:- No recent effects. •