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Situational Analysis on Hilton. Market Summary Based in Beverly Hills,
California, in 1946, Hilton Hotels Corporation presently owns ...
... To accomplish this task, Hilton must take advantage of the strengths and opportunities
discovered in analyzing the company’s situational and SWOT analysis. ...
... They review the Situational Analysis, which include data on competitive environment,
the economic ... In 1982, a small retail outlet opened on Hilton Head Island ...
... The situational analysis includes a customer environmental analysis, a ... SWOT Analysis
A. Strengths ... marathons include Honda, Holiday Inn, Hilton, and Motrin ...
... by a superior product.” Within their mission statement Hilton Malta emphasis on ... strategy
of SBU’s The importance of a situational analysis in strategic ...
Submitted by carla0313 on December 6, 2005
Category: Business
Words: 572 | Pages: 3
Views: 409
Popularity Rank: 21,487
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Market Summary
Based in Beverly Hills, California, in 1946, Hilton Hotels Corporation presently owns, manages, and develops hotels, timeshare properties, and resorts. As of June 30, 2005, it had 2,311 properties, totaling approximately 364,000 rooms. Hilton also owns a 50% interest in Windsor Casino Limited, which operates the 400-room Casino Windsor in Windsor, Canada. The corporation comprises Hilton, Embassy Suites, Hampton, Doubletree, Hilton Garden Inn, Conrad, and Homewood Suites by Hilton. To give the corporation an even greater competitive advantage, the company has managed hotel properties internationally in Egypt, Belgium, Hong Kong, England, Indonesia, Thailand, and Mexico, to name a few. Hilton has, as well, franchised hotel properties internationally in Puerto Rico, Peru, Canada, Dominican Republic, Mexico, Ecuador, and Venezuela. Hilton Hotels is competing in the hospitality industry despite the negative impact of terrorist attacks, war, and other political upheavals.
Market Demographics
To better demographically serve, Hilton properties include full-service and limited service hotels in airport, resort, urban, and suburban locations. Hilton also provides design and furnishing services; such services include the purchase and distribution of furniture, food, beverage, furnishings, equipment, and operating supplies. These services are available to Hilton and its subsidiaries, which also utilize a computerized worldwide reservation system.
Market Growth
A total of 35 properties, primarily franchises, with approximately 5,800 rooms were added to Hilton during the first three months of 2005. In all, Hilton expects to add 130 to 150 hotels and 16,000 to 20,000 rooms to the corporation. This growth is expected to come to fruition through franchise and management agreements.
Market Needs
Eight properties, primarily franchises, with approximately 1,100 rooms were removed from...
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