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Situational Analysis - Rundle Spence. Situational Analysis Table of Contents
Executive Summary 3 Analysis of Current Marketing Environment ...
Submitted by scovotticlass on May 4, 2008
Category: Miscellaneous
Words: 2229 | Pages: 9
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Situational Analysis
Table of Contents
Executive Summary 3
Analysis of Current Marketing Environment 3
Demographic 3
Social/Cultural 3
Economy 4
Technological and Competition 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Special Topic 6
Situational Analysis
Introduction
Rundle-Spence has been a part of the Madison community for over 135 years. The company focuses on manufacturing plumbing supplies, sinks, fountains, heating, industrial supplies from pipes to valves and fittings. They are the only heating, plumbing, and industrial wholesaler with an all-embracing equipment and staffed fabrication shop in the area. Rundle-Spence has two locations in southeastern Wisconsin, one in New Berlin, and in Madison. The focus of this campaign will be focusing on an inexpensive creative way to promote the Madison Rundle-Spence. The audience we will be focusing on is the contractors and the homeowners in working with their contractors. The current slogan for Rundle-Spence is “Better Service Means Better Value.” The slogan is productive and effective; the usage of this slogan and in practice will be part of the strategy. The company is very personable and customer service focused, that will be the main advantage the campaign will center around.
Why Rundle Spence?
Since 1871, we have been building relationships with professionals like you. We offer cutting edge products to help you satisfy a wide variety of people and their interior design preferences. We will also provide you with discounted rates to help satisfy you and your customers.
Analysis of Current Marketing Environment
Rundle-Spence is a company that offers plenty to the plumbing, heating and industrial supplies market. The Madison Branch is losing sales in the target market compared to New Berlin Branch. Some of these trends include the...
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