Situation Analysis: Global Communications
Running head: SITUATION ANALYSIS: GLOBAL COMMUNICATIONS
Situation Analysis and Problem Statement: Global Communications
Bryan T. Jernigan
University of Phoenix
Situation Analysis and Problem Statement: Global Communications
According to Glinow and McShane, happiness in the workplace is the key to high quality work and high quality work is the foundation for customer loyalty. Global Communications has not managed to keep its employees happy. GC has not given their stakeholders the opportunity to communicate their ideas clearly and as a result left everyone feeling alienated. GC has reduced communication to a unidirectional [word choice -- "an unidirectional"] practice. GC failed to listen to the people whose interest is at stake with the company.
Describe the Situation
Issue and Opportunity Identification
Global Communications has recently seen a decline in the value of their stock. In an attempt to resolve this issue GC has decided to attempt to enter into the international market by moving their technical support of India and Ireland. The problem is that GC has made these decisions without the input of their employees. The other issue that GC faces is that they need to provide their customer with a more diverse line of products and services. There has also been increased competition for local and long distance services in the U.S.
Frame the "Right" Problem
Global Communications will become an innovative global communications leader by nurturing healthy relationships with employees both domestically and internationally and by seeking new, high-tech products for their expanding consumer market.
Describe the "End-State" Vision
Global Communications seeks to promote the growth of the company by providing our consumers the most innovative and high quality products possible. Here at Global communications we seek to keep cost...
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