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Submitted by alondra on January 10, 2006
Category: Miscellaneous
Words: 2681 | Pages: 11
Views: 317
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Situation Analysis &Market Research
Dirty Deeds Incorporated is a for-profit home cleaning service that was created by six entrepreneurs on July 7, 2005. In order to differentiate Dirty Deed Inc.'s cleaning service from their competitors, they are implementing a risqué alternative. Dirty Deeds Inc. will be targeting single men and women over the age of 18 in need of domestic cleaning services and desiring discreet adult entertainment. Teams of at least two men and/or women dressed in sexy lingerie will conduct all cleaning services. The company has strict provisions in place to ensure that the services offered will always remain tasteful and in accordance with all federal, state, and county laws.
The creators of Dirty Deeds Inc. formed their partnership as Southward Bound Acquisition L.L.C., and are a group of investors from the American west and southwest. Their backgrounds range from commercial real estate development, to loan origination, to service sector business operation. They have in common, their affinity for this region, and their desire to find and conquer an unmapped region of the domestic business landscape future.
Southward Bound Acquisition L.L.C., in their venture as Dirty Deeds Inc. wishes to grow the company to ensure their profitability in the future. To achieve this, specific objectives must be made to chart successes and possibly redirect the business strategy if necessary. Although Dirty Deeds broad goals are to increase awareness of their product in the Tucson market, prepare for future expansion in other cities within Arizona, and achieve overall profitability, these goals must be refined and specified in order to arrive at a cohesive and measurable marketing plan.
The first objective of Dirty Deeds Inc. is to have a net profit of $100,000 in the first year. Dirty Deeds Inc.'s second objective is to have 125 regular customers by the end of the first year. Their third objective is to maintain a clean...
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