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Starting a Business on the Internet
The number one question to ask when starting a business,
whether on the Web or in a traditional setting, is why would
people want to buy the product or service. Somewhere in
the world, one can find people selling anything so why
would people come to you? Are you selling something
unique, do you make or market something that no one can
find anywhere else or would find it almost impossible to
find elsewhere? Do you sell your product at a lower price
then anyone else? Maybe your prices are competitive with
other businesses but you offer superior service. Perhaps
you have the ability to offer unique services that no one else
can or will duplicate. Do you have some other advantage
over other companies? The next thing to consider once you
have settled on a product or service to market is a name.
Names are very important especially when starting a
business on the Internet. The Web address or URL
(Universal Resource Locator) of a Web page is an
important part of becoming a popular place for surfers to
shop. There are two ways in which an URL for a business
Web page can de done: registering you own second level
domain or being listed under some one else's domain name.
A URL is made of several parts. First, there is the root
level domain: com, org, net, tm. The root level domain can
be many things; com, org, and net are the only root level
domain names not associated with a two-letter country
code. Any other domain name will be associated with a
country: us, United States; de, Germany; tm, Turkmenistan.
Some business names will lend themselves to easily
become a second level domain name, that is the name
before the root level domain name. Major brand names are
easy to do such as...
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