Sita Tours
SITA Tours & Travels
SITA Tours & Travels
Submitted To:
Prof. Soumya Sarkar
Submitted To:
Prof. Soumya Sarkar
Submitted By:
Angelene G. Jyrwa
Daman Nishant Kanwat
Imran Khan Sameja
Piyush Rai
Richa Sharma
Surya Mahesh Marisetti
Submitted By:
Angelene G. Jyrwa
Daman Nishant Kanwat
Imran Khan Sameja
Piyush Rai
Richa Sharma
Surya Mahesh Marisetti
Table of Contents Scope of Tourism 3 Factors which affect travel destination selection 3 SWOT Analysis 4 PEST Analysis 4 Political 4 Economic 4 Social 4 Technology 4 PORTER’s Five Forces Model 4 Segmentation 5 Targeting 5 Positioning strategies 6 Tourism Departments 6 SITA Out bound tourism marketing 6 MARKETING MIX 7 PRODUCT (Services & Brand) 7 PLACE 8 PROMOTION 8 PEOPLE 9 Bibliography 10 References 10
Students International Travel Association (SITA) Travels “In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion.” – Robert Runcie
The Tourism Industry is a flourishing all over the world. The scenario of the tourism industry is ever changing; it is always in a state of flux. Tourism Industry in India is experiencing a high period of growth and has improved over the years however there is still a lot of scope for improvement and expansion. It is fast becoming an important player in the global market. It is also proven that tourism is the industry that contributes most to the Indian GDP, employment and foreign exchange reserves. The tourism industry proves to be the back-bone of other allied sectors for example, hospitality, transport, handicrafts, etc. According to WTTC, in 2011, India has been ranked 1st in direct contribution to employment through travel and tourism and 2nd in total contribution with monetary value of 24974900 jobs and 39351900 respectively. Also in terms of GDP, India ranks 11th in direct contribution and 12th in total contribution. The
SITA Tours & Travels
Submitted To:
Prof. Soumya Sarkar
Submitted To:
Prof. Soumya Sarkar
Submitted By:
Angelene G. Jyrwa
Daman Nishant Kanwat
Imran Khan Sameja
Piyush Rai
Richa Sharma
Surya Mahesh Marisetti
Submitted By:
Angelene G. Jyrwa
Daman Nishant Kanwat
Imran Khan Sameja
Piyush Rai
Richa Sharma
Surya Mahesh Marisetti
Table of Contents Scope of Tourism 3 Factors which affect travel destination selection 3 SWOT Analysis 4 PEST Analysis 4 Political 4 Economic 4 Social 4 Technology 4 PORTER’s Five Forces Model 4 Segmentation 5 Targeting 5 Positioning strategies 6 Tourism Departments 6 SITA Out bound tourism marketing 6 MARKETING MIX 7 PRODUCT (Services & Brand) 7 PLACE 8 PROMOTION 8 PEOPLE 9 Bibliography 10 References 10
Students International Travel Association (SITA) Travels “In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion.” – Robert Runcie
The Tourism Industry is a flourishing all over the world. The scenario of the tourism industry is ever changing; it is always in a state of flux. Tourism Industry in India is experiencing a high period of growth and has improved over the years however there is still a lot of scope for improvement and expansion. It is fast becoming an important player in the global market. It is also proven that tourism is the industry that contributes most to the Indian GDP, employment and foreign exchange reserves. The tourism industry proves to be the back-bone of other allied sectors for example, hospitality, transport, handicrafts, etc. According to WTTC, in 2011, India has been ranked 1st in direct contribution to employment through travel and tourism and 2nd in total contribution with monetary value of 24974900 jobs and 39351900 respectively. Also in terms of GDP, India ranks 11th in direct contribution and 12th in total contribution. The
References: [ 3 ]. (Prof. Manjula Chaudhary, 2011) [ 4 ] [ 5 ]. (Indian Tourism Department, 2010) [ 6 ] [ 7 ]. (Prof. Manjula Chaudhary, 2011) [ 8 ] [ 9 ]. (Prof. Manjula Chaudhary, 2011) [ 10 ] [ 11 ]. (World Tourism Organization and the European Travel Commission, 2009) [ 12 ] [ 13 ]. (Reshma S Kulkarni, 2011) [ 14 ]