Sirius Satellite Radio
SIRIUS SATELLITE RADIO
Company Analysis
Marketing 495
Dr. Geoffrey L. Gordon
Fall 2005
Table of Contents
Company Analysis
3-4
History of Company
4-15
What They Do Now
15-28
...Financial Analysis
28-29
.Company Strengths & Weaknesses
?
.Conclusion
Industry Analysis
30-31
.Description of Industry
31-34
.Critical Success Factors
External Environment Analysis
?
.External Environment Analysis
35
..Appendices and References
SIRIUS SATELLITE RADIO HISTORY
(Material for this section came from the SIRIUS website and the SIRIUS 10-K)
Have you seen commercials for satellite radio lately on TV? Wondered about the companies that started this trend, do you know much about satellite, wondering if it's going to be around for a while? Let's talk about the forerunner in the Satellite Radio market, SIRIUS Radio.
SIRIUS Satellite Radio, a New York City based corporation, began business in 1992 when the FCC allocated a spectrum in the "S" band (2.3 GHz) for broadcasting of satellite-based Digital Audio Radio Service. SIRIUS paid more than $80 million for their broadcast license.
Initially, SIRIUS began business under the name CD Radio. SIRIUS utilizes three geosynchronous satellites in orbit above North America (with a fourth satellite in storage as a backup.) SIRIUS satellite provides customers with 65 programming streams of music and 55 streams of sports, news and entertainment.
SIRIUS took their corporate name from the star SIRIUS, the brightest star in the constellation Canis Major. Sirius (the star's) name was derived from the Egyptian god Osiers, who was depicted as a dog. SIRIUS Radio's corporate logo is a dog that bears the nickname "Mongo."
SIRIUS...
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