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Sir Richard Branson Case Study

Abstract
Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. As a pioneering thinker, he has transformed many entrenched industry practices by turning the traditional business model on its end. A unique approach to business is his hallmark and he is a person that is not afraid to challenge convention and encourages creativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group.


Sir Richard Branson – Case # 1

Background
Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. As a pioneering thinker, he has transformed many entrenched industry practices by turning the traditional business model on its end. A unique approach to business is his hallmark and he is a person that is not afraid to challenge convention and encourages creativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group.
Key Issues
1. Stepping up to a challenge; being able to overcome obstacles in life and business.

2. Using an entrepreneurial style allows and encourages innovation.
3. Teamwork.
List of Alternatives
1. Obstacles:
a. Surrender.
b. Compromise.
c. Challenge.
2. Innovation:
a. Accept that no change necessary or possible.
b. Purchase established business and create change internally.
c. Start an alternative solution to create competition.
3. Teamwork:
a. Authoritative.
b. Structured hierarchy environment.
c. Collaboration.
Analysis of Alternatives
Obstacles
Surrendering means you have determined that it is not worth the time, effort...