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Silicon Arts

Submitted by kcalmand on January 21, 2008

Category: Miscellaneous
Words: 1037 | Pages: 5
Views: 209
Popularity Rank: 54,743
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Introduction
This week's simulation involved Silicon Arts Incorporate (SAI). SAI is a digital imaging company that desires to enhance overall markets share by tapping into recently available technologies. Specifically, SAI is research two alternative proposals. The first of these involves expanding their existing digital imaging market share while the second involves the possibility of SAI entering the wireless communications market. Upon researching the costs associated with each opportunity, conducting projected cash flow analysis, analyzing the Net Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI) associate with each option, the conclusion was reached that SAI's best course of action would be to enter the wireless communication market. Thus, this paper will discuss specific internal and external investment evaluation techniques, and will identify various risks associated with these proposed investment decisions. Such evaluations are crucial to a financial managers' decision whether to accept or reject a project under consideration. Such decisions are crucial if a company is to maximize the wealth of its shareholders and subsequently retaining current shareholders while enticing new investors to infuse capital into the company.

Body
The primary goal of any company should be to maximize shareholder wealth. Subsequently, any project with an overall positive NPV, one that does not involve the potential for delay or termination, should be seriously considered. The net present value of an investment tells one how this investment compares either with your alternative investment or with borrowing, whichever applies. A positive net present value means that investment is the best option. A negative net present value means your alternative investment, or not borrowing, is usually the better choice. However, NPV is only one indicator of which project a company should pursue. Another key...

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