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english parliament PARLIAMENT 1) THE ELECTORAL PROCESS: The basis of shire representation was, of course, the shire court. The shire court was almost a microcosm
Shire Adam Reuss English 151 Hiland 02/13/05 Visual Evaluation and Comparison: Analyzing the Advertisement Industry The main goal of advertising is to motivate or
The British Parliament PARLIAMENT 1) THE ELECTORAL PROCESS: The basis of shire representation was, of course, the shire court. The shire court was almost a microcosm
for Frodo Baggins, a Hobbit who lives with his brother Sam in a mythical land called the Shire. Frodo owns a magic Ring that makes him invisible when he wears it,
HRM Defines Traditional Approach Contemporary approach to HR Change Management Murrindindi Shire Council Experience Back Ground Human Resource Roles Organisational
Submitted by reussrock on April 13, 2005
Category: Book Reports
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Adam Reuss
English 151
Hiland
02/13/05
Visual Evaluation and Comparison: Analyzing the Advertisement Industry
The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are; radio, television, newspapers, and most importantly, magazines. In order for advertisements to successfully portray a product, they must be directed to the appropriate intended audience. In Rolling Stone and YM magazine, there are two advertisements that display a very attractive person gazing and posing to the viewer. In advertising, we are bombarded by images that have become standard in defining beauty and what is acceptable, and we often don't realize it. In both of the ads, the person is gazing at the viewer with a look that says "this is the phone for the cool people". Both ads are for mobile service technology, and each ad is very different from the other. The use of celebrities in advertising is very common. When advertisers choose a spokesperson to promote their product, they use three basic categories of source attributes, which include: appearance, target audience, and slogans. Both of these ads are equally effective in their own unique way. It is important to analyze the effectiveness of these celebrities in advertising in order to gain a better understanding of spokesperson endorsements.
The first ad in Rolling Stone is for Boost mobile, a cell phone service connected with Motorola who appeals to the urban youth. In the ad, a very well known man poses with the cellular phone in his hand as he smirks at the viewer. The popular man is rap star Ludacris, a clear spokesperson for the target audience. Ludacris is in a profile pose with all of his jewelry that shines throughout the black background. The phone is also shining very brightly to stand in with the "bling" to make it seem as if the phone is in the same high class as the...
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