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Submitted by asdfg12 on September 17, 2007
Category: Business
Words: 1803 | Pages: 8
Views: 679
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INDEX
Page No.
1. The Product 3
2. Our visits 3
3. Customers 5
4. Competition 6
5. Trends 6
6. Interview with VP, Cavinkare 7
7. Brands 8
8. Learnings 10
9. References 10
THE PRODUCT
Shampoo is a hair care product used for the removal of oils, dirt, skin particles, environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo, when lathered with water, is a surfactant, which, while cleaning the hair and scalp, can remove the natural oils (sebum) which lubricate the hair shaft
Because of the function it serves, shampoo seems to be a favorite product for all class of customers. The following visits were arranged in such a manner as to cover all types of customers.
OUR VISITS
1. Spencer mall Health n' Glow ( High End Customers )
Health n' Glow even though termed as a high-end shop serves all types of customers.
Generic sales across all brands. But sachets are not present.
Gets the stock from the dealer for 5 weeks.
Have 10 outlets all together in Chennai.
Promotional offers are decided by the main office.
Promotional offers changes weekly.
No positioning strategy as such. Depends on the dimension of the shop.
Target is overall revenue. No target as such for the shampoo segment.
Each product category has a code and revenue from shampoo sales seems to be less than 20 %.
One interesting feature was that, for Himalaya products, the sales girls were deployed by the company directly.
2. Manikandan Stores A wholesale/retail dealer ( Average...
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