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Shaheen Air International

STRATEGIC MANAGEMENT
FINAL REPORT








Presented by: Dr. Ayesha Ayaz



TABLE OF CONTENTS:

EXECUTIVE SUMMARY 3
TIME LINE 3
THE COMPANY: PRESENT AND FUTURE PLANS 4
MISSION STATEMENT 5
DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER 5
DOMESTIC ROUTES 6
INTERNATIONAL ROUTES 7
PRODUCT LINE 7
PRODUCT LIFE CYCLE (PLC) 11
SERVICE FACILITIES 11
INDUSTRY ANALYSIS 12
MAJOR COMPETITORS 15
MARKET SIZE AND MARKET GROWTH 18
PAKISTAN/SOUTHWEST ASIA TRAVEL GROWTH FORECAST 20
PAKISTAN DOMESTIC MARKET CAPACITY, TRAFFIC & YIELD 20
AIRLINE OPERATING COSTS 21
REASONS FOR FAILURE 22
CURRENT ISSUES IN THE COMPANY 23
ANALYSIS OF EXTERNAL ENVIRONMENT 24
ECONOMIC FACTORS 24
GDP 24
WORLD OIL PRICES (US$): 27
INFLATION 28
DOMESTIC SCENARIO 29
EMPLOYMENT 30
FUEL PRICES 32
INFRASTRUCTURE DEVELOPMENTS 33
ECONOMIC BENEFITS 34
SOCIO-CULTURAL FACTORS 36
POLITICAL FACTORS 40
TECHNOLOGICAL FACTORS 47
STRATEGIC GROUP ANALYSIS 53
STRUCTURAL ANALYSIS OF THE INDUSTRY (PORTER'S MODEL) 55
THREAT OF NEW ENTRANTS/ ENTRY BARRIER 57
EXIT BARRIERS 58
COMPETITIVE RIVALRY 58
POWER OF BUYERS 59
POWER OF SUPPLIER 59
THREAT OF SUBSTITUTE PRODUCT/SERVICE 60
DRIVERS OF CHANGE 61
KEY SUCCESS FACTORS 62
ANALYSIS OF COMPETITIVE PROFILE MATRIX 64
OPPORTUNITIES & THREATS 64
STRENGTHS & WEAKNESSES 65
VALUE CHAIN ANALYSIS 66
BOARD OF DIRECTORS 68
ORGANOGRAM 69
FINANCIAL ANALYSIS 70
BCG MATRIX ANALYSIS 71
GE MATRIX ANALYSIS 73
IE MATRIX ANALYSIS 74
SPACE MATRIX ANALYSIS 75
GRAND STRATEGY MATRIX ANALYSIS 75
TOWS MATRIX ANALYSIS 77
STRATEGY TABLE: 84
ACTION PLAN 86
NEW VISION STATEMENT 87
NEW MISSION STATEMENT 87
THREE ALTERNATIVE STRATEGIES 87
FINAL STRATEGY 87

Executive Summary

Shaheen Air was founded in December 1993 and in just 10 months on account of its...