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Shaheen Air International STRATEGIC MANAGEMENT FINAL REPORT Presented by: Dr. Ayesha Ayaz TABLE OF CONTENTS: EXECUTIVE SUMMARY 3 TIME LINE 3 THE COMPANY: PRESENT
Report on Shaheen Air The airline was established and started operations in December 1993. It was formed as a project of the Shaheen Foundation, Pakistan Air Force.
5. Pakistan International Airlines website, www.piac.com.pk, March 2004 ? January 2006 6. Shaheen Air International website, www.shaheenair.com, May 2004 ? December
Submitted by ayesha_ayaz on June 21, 2007
Category: Business
Words: 13648 | Pages: 55
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STRATEGIC MANAGEMENT
FINAL REPORT
Presented by: Dr. Ayesha Ayaz
TABLE OF CONTENTS:
EXECUTIVE SUMMARY 3
TIME LINE 3
THE COMPANY: PRESENT AND FUTURE PLANS 4
MISSION STATEMENT 5
DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER 5
DOMESTIC ROUTES 6
INTERNATIONAL ROUTES 7
PRODUCT LINE 7
PRODUCT LIFE CYCLE (PLC) 11
SERVICE FACILITIES 11
INDUSTRY ANALYSIS 12
MAJOR COMPETITORS 15
MARKET SIZE AND MARKET GROWTH 18
PAKISTAN/SOUTHWEST ASIA TRAVEL GROWTH FORECAST 20
PAKISTAN DOMESTIC MARKET CAPACITY, TRAFFIC & YIELD 20
AIRLINE OPERATING COSTS 21
REASONS FOR FAILURE 22
CURRENT ISSUES IN THE COMPANY 23
ANALYSIS OF EXTERNAL ENVIRONMENT 24
ECONOMIC FACTORS 24
GDP 24
WORLD OIL PRICES (US$): 27
INFLATION 28
DOMESTIC SCENARIO 29
EMPLOYMENT 30
FUEL PRICES 32
INFRASTRUCTURE DEVELOPMENTS 33
ECONOMIC BENEFITS 34
SOCIO-CULTURAL FACTORS 36
POLITICAL FACTORS 40
TECHNOLOGICAL FACTORS 47
STRATEGIC GROUP ANALYSIS 53
STRUCTURAL ANALYSIS OF THE INDUSTRY (PORTER'S MODEL) 55
THREAT OF NEW ENTRANTS/ ENTRY BARRIER 57
EXIT BARRIERS 58
COMPETITIVE RIVALRY 58
POWER OF BUYERS 59
POWER OF SUPPLIER 59
THREAT OF SUBSTITUTE PRODUCT/SERVICE 60
DRIVERS OF CHANGE 61
KEY SUCCESS FACTORS 62
ANALYSIS OF COMPETITIVE PROFILE MATRIX 64
OPPORTUNITIES & THREATS 64
STRENGTHS & WEAKNESSES 65
VALUE CHAIN ANALYSIS 66
BOARD OF DIRECTORS 68
ORGANOGRAM 69
FINANCIAL ANALYSIS 70
BCG MATRIX ANALYSIS...
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