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Service Quality Perception At Kfc Pakistan

SERVICE QUALITY PERCEPTIONS
IN FAST-FOOD RESTAURANTS IN PAKISTAN

Abstract

People spend regularly on food items throughout the world and they prefer different tastes as in their cultures, the people of south Asia usually love spicy foods but many fast food and Chinese restaurants have also developed their business in the region providing high quality foods and developing their brands in the region. There are many fast food restaurants in Pakistan facilitating their customers with variety of services including Owen hot deliveries to self services, and wonderful environment, customer values these services and facilities and such facilities with good taste ensures the success in the business, so analyzing and evaluating the mentioned factors is very significant for a starting a fast food restaurant business.

Literature review

Ulgado, Francis M., Lee, Moonkyu
(1997)
Consumer evaluations of fast-food services: a cross-national comparison
A study of American and South Korean customer responses to the services offered by an international fast food chain showed that South Koreans revert back to their expectations of traditional 'fast food' service indigenous to their region in their expectation of the quality of service. This response is reflected in their desire for service crew attentiveness and empathy over food quality which is a given in international fast food chains.
Jasper Fanning, Kansas State University, Thomas Marsh Washington State University Kyle Stiegert
(2002)
University of Wisconsin-Madison
Determinants of Fast Food Consumption

Determinants are investigated for both the likelihood of consuming fast food and household expenditure on fast-food using the 1994-98 USDA Continuing Survey of Food Intakes by Individuals. The logit model is used to estimate an empirical relationship between probabilities an individual will consume fast food and socioeconomic variables

Hayden Stewart, Noel Blisard,
Sanjib Bhuyan, and Rodolfo M. Nayga, Jr....