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Service Marketing Strategy in Ark Company. Service marketing strategies
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... strong emphasis on customer service, and highly ... foreign 1840 4098 500 -- Strategy
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... To centralize the sales, marketing, customer service and ... alliance with the US Postal
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... quality products, superior customer service and value ... companies Education: BS, Petroleum
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... store required creating a new direct-marketing infrastructure and ... Jackson's stated
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Submitted by mba3-13 on April 25, 2005
Category: Miscellaneous
Words: 1164 | Pages: 5
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Service marketing strategies are widely used by different service providers. Depending on unique service characteristic it is very important to define appropriate strategy and ways of managing business in travel industry. This industry is very profitable, especially for Republic of Kazakhstan, and attracting more customers from foreign countries and meeting their expectations are main tasks for country's marketers.
Lets take Kazakhstan Company Ark. It functionates in tourism and travel industry. Ark Company is a Kazakhstan private company established in 1995. It currently employs a staff of 38 experienced specialists and has office spaces in downtown Almaty and Pavlodar City. The major activity is creating a tourism infrastructure and organizing group and individual tours to the Kazakh part of the Great Silk Road. Ark Company offers a wide range of services in the area of tourism: visa support and registration, transportation, translation, accommodation in hotels, a large selection of tours in Almaty and its outskirts. It arranges various types of tours, including business, recreational and hunting tours, for incoming foreign travelers. Regarding the business tours, company's office equipped with all necessary reservation and business systems to work as Travel Agency. Ark Company can offer the following Corporate Travel Services: domestic and international air tickets, hotels in Almaty with negotiated rates by the direct contracts. (The Regent, Hyatt Regency, Astana, Otrar, Dostyk and many others with the lower class), hotels in the other regions of Kazakhstan, car rental and transfers, VIP services, airport meet and greet, assistance in organizing conferences and meetings, sightseeing, excursions. The company owns a recreation center "Arktur" near Alakol Lake, a tourist center in Almaty region and a guest's lodge in a beautiful ravine on the territory of Ile-Alatau National Park. Besides the services in the field of tourism the Company has a...
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