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Seductively Speaking

Submitted by letstry on September 6, 2006

Category: Social Issues
Words: 1946 | Pages: 8
Views: 132
Popularity Rank: 73,563
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Seductively Speaking

Advertisements are reflections of the society in which they are produced. In fact, throughout the last century, the persuasive methods of advertisements and the prestige of name brand products have increasingly controlled Americans’ purchasing decisions. Americans have become increasingly preoccupied with “keeping up with the Jones’,” per se. With Americans continually trying to keep up with the latest fashions and the newest technological advances, our society’s values are deteriorating and becoming more centered around vanity and reputation. Advertisements seem to have infiltrated every aspect of society from arts and culture, to sports and fashion. Regardless of your location, whether it be driving down the freeway, or watching television in your home, there will always be an advertisement trying to persuade you to think a certain way or to purchase a certain product. There are messages within some advertisements that are purely for entertainment value. Nevertheless, the majority of advertisement messages are not that simple and often have a hidden agenda. Advertisements do not exist merely to fulfill an entertainment objective but to influence society’s desires. American society needs to recognize that they are allowing advertisers to invade their homes and minds. Without realizing it, consumers are continually being caught up in the strategic ways advertisers entice them. Advertisements do not merely ‘inform’ us or solely reflect society, but reflect our desires; although they also create desire, and a lifestyle- thus forming (not merely influencing) the economic market of today.
We are so accustomed to having advertisements everywhere we look, that we have allowed them to integrate into our lives. This gives the advertisers a greater ability to influence our decisions that, in turn, has allowed advertisements to generate large portions of economic growth. Not only do they influence economic growth, but also have...

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