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Securing My Inheritence Securing My Inheritance The advertisement I have chosen to analyze for this assignment was found in The Robb Report Collection, Special Issue:
Submitted by clairefontaine on May 11, 2008
Category: Miscellaneous
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Securing My Inheritance
The advertisement I have chosen to analyze for this assignment was found in The Robb Report Collection, Special Issue: Sports, Luxury and Classic Cars. I sought out this magazine specifically because I knew it would offer a high number of ads promising “the good life.” The advertisement I chose exemplifies this. On page 115 of The Robb Report Collection we find an advertisement for Harrison Security Dogs. The ad consists of a large photo occupying two thirds of the page with two smaller pictures and a paragraph of text set below a leather dog collar divider.
In the main picture we see a blond, adolescent male standing in front of a grand estate on a driveway surrounded by manicured rose gardens. Being restrained by the boy is a proud and fierce yet gentle and happy looking German Shepard. At the top of the page a line of text reads “SECURING MY INHERITANCE.” Below the divider is a paragraph of text describing the protection dog services offered by Howard Rodriguez Protection Dogs as well as a picture of Howard Rodriguez himself with an obedient German Shepard at his side. The other picture below the divider is a collection of trophies.
The Robb Report is a magazine featuring luxury products and services such as cars, watches, cigars and real estate. It was originally started by Robert White in 1968 as a consumer magazine to accompany the purchase of a Rolls Royce automobile. The Robb Report is published monthly which each issue focusing on a specific aspect of the affluent lifestyle such as extravagant automobiles, private air travel, home electronics and yachting. The Robb Report Collection is packaged with each issue of The Robb Report and focuses on automobiles, real estate and home design.
The Robb Report has a monthly circulation of 107,000. More important in our assessment of the intended audience for our ad is the purported monetary worth of these readers. According to...
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