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Sears Holding Corp. Sears Holding Corp. ... On November 17th 2004 Kmart Holding Corporation
and Sears, Roebuck Co. merged to form Sears Holding Corp. ...
... Sears Holding Corp. (SHLD) & Dillard’s Inc. ... Sears Holding Corp (SHLD) maintains
approximately 2,000 Sears and 1,400 Kmart stores in the United States (). ...
... the fiscal year ended January 29, 2005; discount and supercenter stores), and Kmart
Holding Corp. ... JC Penny and Sears have gone as far as building self standing ...
... customers, some of which include Wal-Mart, K-Mart, Sears as well ... Thompson Minwax
Holding Corp., which brought stains and varnishes into Sherwin-Williams wide ...
... A132419333&source=gale&userGroupName=uphoenix&version=1.0 Sears/Kmart Merger, Myriad
questions still persist.(Sears, Roebuck and Co., Kmart Holding Corp.). ...
Submitted by chmerani on June 21, 2005
Category: Business
Words: 3482 | Pages: 14
Views: 420
Popularity Rank: 20,721
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Sears Holding Corp.
Kmart and Sears have been part of the retail industry of America for the last two centuries, and as of November, 2004, they will be continuing due to their merger as Sears Holding Corp. This paper will first look at the history of the two companies to see how they started and what each company set out to achieve. This section will also include why the two companies failed. Secondly, a SWOT analysis will be performed on the new company, Sears Holding Corp, to try to identify where it stands in the present. Finally, a hypothesis of how the new company is likely to be accepted by consumers and whether it is likely to succeed will be discussed.
Kmart History
S.S. Kresge Co., the predecessor of Kmart, was founded in 1889 by Sebastian J Kresge, in Detroit Michigan. The small store, which sold everything for five and ten cents, was an instant success. By 1912 S.S. Kresge Co. had expanded to 85 stores with annual sales of more than $10 million. The 1920’s saw a larger increase in merchandise variety and prices, Kresge’s first steps to becoming a discount store. This final leap to a discount store was made in the 1950’s, when the company realized that they needed to make some changes in order to remain competitive. In 1962 S.S. Kresge Co. opened their first Kmart discount department store in a suburb of Detroit. During that same year seventeen other Kmart stores opened. Realizing that discount stores were the wave of the future S.S. Kresge changed its name to Kmart in 1977. In 1987 Kmart sold its remaining Kresge stores (kmartcorp.com).
During the years of 1984 to 1992 Kmart bought several businesses, including Builders Square in 1984, the Sports Authority in 1990, a 90-percent stake in OfficeMax in 1991, and Borders bookstores in 1992. However, in 1995 with a close brush with bankruptcy, Kmart sold those businesses in which they had just invested and refocused its efforts back on the discount...
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