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Submitted by freebaser on October 7, 2006
Category: Biographies
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One month before your show
Invite card
One month before opening date, artists should begin considering the invite card and image. The two artists showing should decide whether they each want their own card, or whether a card featuring images from both artists would be preferable
Invite cards are designed with Adobe Illustrator on the gallery computer using a 300 dpi image at least 5x5
The gallery director requires, exhibition dates, opening reception date and time, correct spelling of artists name, exhibition title, a 300 dpi (resolution) digital image, 5x5 of the invite card image, and a CD-ROM to burn the invite card onto for delivery to the printer
The gallery usually uses Mafu Jiang as our printer. His mailbox is located at 212 Lansdowne just south of Dundas, mobile # is 416-303-3214. The cost is $160 for 1000 cards 4x6. The turn-around time for cards is about a week to 2 weeks
Once the invite cards are ready, the artists should consider if they want to use the gallery mailing list or their own, or a combination. The gallery director can print the labels for the mailings through the FileMaker Pro database. The two artists showing should also consider whether they wish to mail the invite cards together in an envelope or separately
3 weeks before show opens
Press release
Slate advertisement
Just before the time of mailing, around 3 weeks before the show start, a press release should be written, either for each artist exhibiting, or for both artists together.
The 2 next artists should provide a completed artist statement to the gallery director and have her write a press release for the shows, or make an appointment to work with the gallery director...
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