Scope's Business
Section 1. Organization’s Business, Mission and Goals
1.1. Business Definition
Scope is one of the five operating division from Procter and Gamble. Scope is a green mint tasting mouthwash that is positioned as a great-tasting, mouth-refreshing brand that provided bad-breath protection. They were the first brand to offer both effective protection against bad breathe and a better taste than other mouthwashes.
1.2 Business Mission
The company will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.
1.3 Business Goals.
Production Objectives.
To continue the company’s achievement in producing the great-tasting mouthwash in the next 3 years.
To …show more content…
To advertise Scope as not only a “breath refreshment and good tasting” mouthwash, but also a mouthwash that fights plaque as well.
Marketing Mix.
Product Strategy.
Scope is a product-oriented in the mouthwash marketplace which is under the health care industry. Scope’s primary products are to serve customers to help them with bad-breath protection with a great after taste as well. The products slogan “Scope fights bad breath. Don’t let the good taste fool you”. The company is also the leading market share in Canada. Scope most famous flavors of mouthwash are original mint (green), Peppermint, Cinnamon and Citrus.
Price Strategy.
Price Penetration Strategy.
Price Penetration Strategy can be define as a company offering a low price for a product and it is lower compared to other competitors. As seen in the case study, Scope implemented this strategy by marking their prices lower than other competitors especially in food stores as compared to drug stores. This strategy is to gain more consumers compared to the competitors. Scope place their prices slightly lower in the food store compared to the drug store due to the number of users and the effectiveness of
1.1. Business Definition
Scope is one of the five operating division from Procter and Gamble. Scope is a green mint tasting mouthwash that is positioned as a great-tasting, mouth-refreshing brand that provided bad-breath protection. They were the first brand to offer both effective protection against bad breathe and a better taste than other mouthwashes.
1.2 Business Mission
The company will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.
1.3 Business Goals.
Production Objectives.
To continue the company’s achievement in producing the great-tasting mouthwash in the next 3 years.
To …show more content…
To advertise Scope as not only a “breath refreshment and good tasting” mouthwash, but also a mouthwash that fights plaque as well.
Marketing Mix.
Product Strategy.
Scope is a product-oriented in the mouthwash marketplace which is under the health care industry. Scope’s primary products are to serve customers to help them with bad-breath protection with a great after taste as well. The products slogan “Scope fights bad breath. Don’t let the good taste fool you”. The company is also the leading market share in Canada. Scope most famous flavors of mouthwash are original mint (green), Peppermint, Cinnamon and Citrus.
Price Strategy.
Price Penetration Strategy.
Price Penetration Strategy can be define as a company offering a low price for a product and it is lower compared to other competitors. As seen in the case study, Scope implemented this strategy by marking their prices lower than other competitors especially in food stores as compared to drug stores. This strategy is to gain more consumers compared to the competitors. Scope place their prices slightly lower in the food store compared to the drug store due to the number of users and the effectiveness of