OPPapers.com

Scm

What is Exploratory Research?
This genre of research simply allows the marketer to gain a greater understanding of something that s/he doesn’t know enough about. For example, just because we know that 3G phones exist, it doesn’t necessarily mean that we understand how they work. Exploratory research can help in this instance. Differing mainly in design from descriptive research, exploratory research is used principally to gain a deeper understanding of something. The design is far more flexible and dynamic than that of descriptive research.

Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.
Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies.

Conclusive Research
As the term suggests, conclusive research is meant to provide information that is useful in reaching conclusions or decision-making. It tends to be quantitative in nature, that is to say in the form of numbers that can be quantified and summarized. It relies on both secondary data, particularly existing databases that are reanalyzed to shed light on a different problem than the original one for which they were constituted, and primary research , or data specifically gathered for the current study.
The purpose of conclusive research is to provide a reliable or representative picture of the population through the use of a valid research instrument. In the case of formal research, it will also test hypothesis.
Conclusive research can be...