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Category: Business
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Dell & Supply Chain Management
SOM 123 M003 Team 1 Spring 2004
Jessica Altman - Team Coordinator
Supply Chain Management & Customer Satisfaction
Jason Barton
General Business: Dell
Nick Beauregard
Dell Prospers Due to Effective IT Inclusion
Erica Bromberg
Public Relations & Dell
Trina Byers
Finance & Dell
Steve Caplan
Finance and Dell's Competitive Advantage
Table of Contents
Group Report
Executive Summary 3
Focus of the Proposal 4
Research and Analysis:
Dell's Competitive Advantage 6
Dell's IT Tools 9
Dell's Business Model 14
Dell's IT Infrastructure 18
Our Recommendations 22
Resources 26
INDIVIDUAL ASSIGNMENTS
Jessica Altman - Supply Chain Management & Customer Satisfaction 30
Jason Barton General Business: Dell 36
Nick Beauregard - Dell Prospers Due to Effective IT Inclusion 39
Erica Bromberg Public Relations & Dell 44
Trina Byers Finance & Dell 48
Steve Caplan - Finance and Dell's Competitive Advantage 51
Executive Summary
Constantly changing technology directly impacts Dell's success and future. Although Dell is an extremely successful company, there are areas of improvement and enhancement that should be considered. After a thorough analysis of Dell's IT tools, business model, IT infrastructure and competitive advantage, we have developed seven key suggestions. By implementing these recommendations, Dell can keep its high ranking in the competitive computer industry by increasing customer satisfaction, competitive advantage and superior value chain, without changing its principal...
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