Scm In Addidas

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Scm In Addidas

UPS Supply Chain Solutions

SM

case study
SOLUTION R E S U LT S

adidas Goes for the Gold in Customer Service
adidas-Salomon AG, based in Herzogenaurach, Germany, is a global leader in the sporting goods industry, delivering high performance footwear, apparel and accessories to virtually every country in the world. To keep pace with rapid growth, the company’s North American corporate unit, adidas America, hired UPS Supply Chain Solutions to help streamline and enhance its U.S. distribution operations.

adidas

GEOGRAPHIC AREA SERVED CHALLENGE United States

Consumer Goods

Client Challenge
For decades, adidas has remained at the forefront of the highly competitive sporting goods industry by continuously updating its product pipeline with cutting-edge designs and technologies. The company backs up the quality of its products by going the extra mile for customers. Providing consistent ontime delivery is a vital component of the company’s success. adidas America, based in Portland, Oregon, worked with multiple thirdparty logistics providers in the past. As the company’s market share grew rapidly in the United States — and the needs of customers became more complex — adidas America hired UPS Supply Chain Solutions to upgrade its distribution network. “We needed a full-service logistics provider with substantial resources to support our current business needs as well as our future ones,” said Bob Henriques, Director of Logistics for adidas America. “UPS Supply Chain Solutions enabled us to quickly increase our distribution capacity by leveraging UPS Supply Chain Solutions’ infrastructure and logistics technology and at the same time enhance our customer service.”

Improve the supply chain performance of a leading athletic apparel company to accommodate rapid growth and efficiently meet the requirements of major retailers and team distributors throughout the United States.

Consolidate the distribution system into a single, streamlined network,...
  • Submitted by: anujmittal06
  • Date Submitted: 09/21/2009 09:33 AM
  • Category: Business
  • Words: 805
  • Pages: 4
  • Views: 42
  • Rank: 61253

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