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scent of women. The scent of women It is safe to say that most women like to smell
good. Perfume holds the power that woman are what they wear. ...
... individual's sense of smell. Target Market The target market for Scent Sense
is women ranging in age from 22-65. These women are both ...
... Happy is a carousing playboy, and "sexuality is like a visible colour on him, or
a scent that many women have discovered." Miss Forsythe is present to allow ...
... for help. Come, dames, off tunics, and quick's the word; women must scent
the savour of women in the throes of passion. . . . Now ...
... thrusted”, “flared nostrils” creates this image of an animal in hunting, which is
exactly what Grenouille does he ‘hunts’ the women for her scent. ...
Submitted by ooochrissooo on May 11, 2005
Category: Miscellaneous
Words: 1443 | Pages: 6
Views: 644
Popularity Rank: 12,632
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The scent of women
It is safe to say that most women like to smell good. Perfume holds the power that woman are what they wear. Women's magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women's perfume in order to appeal to the different types and personalities of today's women.
Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Clinique's perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique's perfume, "Happy," shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck. The caption of the ad says "Clinique happy." Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would relate to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for "Simply," found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle of the "Simply" perfume set on top of a table with a woman's fingertips lingering on top of the bottle. This ad doesn't even use a woman's face, which is a different approach from many other perfume ads. The entire ad looks to be of one shade, like a golden skin tone color, which shows a very simple lifestyle. The woman's fingers show no trace of a manicure or glamorous...
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