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Scanning The Environment

Submitted by giggle123 on May 10, 2006

Category: Business
Words: 1760 | Pages: 8
Views: 424
Popularity Rank: 28,973
Average Member Grade: N/A (Add a Comment / Grade this Paper)

EFAS (External Factor Analysis Summary)
External Weight Rating Wtd Comments
Strategic Factors Scores
Opportunities
U.S. toy market increasing 3% year .15 5 0.75 Good market trend
Booming collection market .05 3 0.15 Future investment returns
Product recognition .15 4 0.60 International Opportunity
Efficient technology .10 3 0.30 Up to date technology needed
Direct Mail .05 2 0.10 Accounted for 9.2% of Sales


Threats
New Entrants .05 3 0.15 Unrestricted entry by competition
Winnie the Pooh (Existing Competitors) .20 4 0.80 Bear-Gram trade mark
Product Advancement .05 3 0.15 Questionable
Foreign Competition .10 4 0.40 Steiff, Asian companies
Legal Requirements .10 3 0.40 Internet business: User Privacy


TOTAL SCORES 1.00 3.80

IFAS (Internal Factor Analysis Summary)

Internal Weight Rating Wtd Comments
Strategic Factors Scores
Strengths
Brand name .10 4 0.40 Well Known
Favorable employee relation .10 4 0.40 Stimulates individual growth
Increase catalog sales .05 2 0.10 Increase profits
New Management .15 4 0.60 Eliminated unprofitable ventures
Product Quality .10 5 0.50 Craftsmanship


Weaknesses
Dependence on common carrier .05 3 0.15 Unreliability of shipment and cost
No dividends to stock holders .05 2 0.10 Limited stock holders
Bad lease agreements still in place .20 5 1.00 Balloon Payment at the end
Inconsistent sales .10 3 0.30 Highly Seasoned
Retail Stores .10 4 0.40 Low Profitability



TOTAL SCORES 1.00 3.95


From the time of its inception in 1981, the Vermont Teddy Bear...

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