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SAUDI HOLLANDI BANK – MARKETING IN THE FACE OF CHANGING BANKING NEEDS.
SAUDI HOLLANDI BANK – MARKETING IN THE FACE OF CHANGING ...
Submitted by bakra73 on October 30, 2007
Category: Business
Words: 11263 | Pages: 46
Views: 341
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SAUDI HOLLANDI BANK – MARKETING IN THE FACE OF CHANGING BANKING NEEDS
Co-op Training Report
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TABLE OF CONTENTS
1. Acknowledgements – 3 2.
3. Abstract – 4 4.
5. Introduction – 6 6.
7. Banking in KSA – 13 8.
9. SHB – Profile – 19 10.
11. Products (SHB) – 21 12.
13. Problem Description – 33 14.
15. Marketing Activities of SHB – 35 16.
17. PEST Analysis – 36 18.
19. Marketing Strategies – 43 20.
21. Evaluation of Strategies – 47 22.
23. SWOT Analysis – 49 24.
25. Conclusion – 52 26.
27. References 28. 53
ACKNOWLEDGEMENTS
I am grateful for the opportunity to acknowledge the pleasure I had in working with the outstanding professionals at The SAUDI HOLLANDI BANK (SHB).
First and foremost, I would like to thank the GM-Marketing of SHB, Mr. Abbas Jammali. Every student should have the opportunity to work with someone so dedicated and talented. And to all those who have worked tirelessly, my warmest thanks to the marketing, advertising, and sales department personnel at SHB for their intense support.
A special thanks to my professor and mentor, Mr. , for his continued enthusiasm for my work and this project. My appreciation also goes to my career advisor, Mr. , for his continued guidance.
My deepest gratitude to my family for their advice and patience.
ABSTRACT
Customers are faced with an increasing choice of products/services and are becoming more demanding as they see banks competing to offer a higher level of...
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