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Samsung Smart Fridge Business to Business Marketing Plan. Samsung Smart Fridge
Marketing Plan Prepared by: Elizaveta Chernova Susanne ...
Submitted by seawellk on December 16, 2007
Category: Business
Words: 6568 | Pages: 27
Views: 715
Popularity Rank: 11,078
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Samsung Smart Fridge
Marketing Plan
Prepared by:
Elizaveta Chernova
Susanne Pfisterer
Kelly Seawell
Semih Yilmaz
CONTENTS
Page
EXECUTIVE SUMMARY
.
...4
MISSION STATEMENT
...5
CURRENT MARKET POSITION
.
....5-9
Product
Target Market Analysis
Place
Price
Promotion
Processes
Physical Evidence
MARKET OVERVIEW.
..
....9-10
Description
Laws and Regulations
Current Business Trends
SWOT ANALYSIS
10-13
Strengths
Weaknesses
Opportunities
Threats
Key Issues
Key Opportunities
Competitor Analysis
ASSUMPTIONS
..13
Sales
Revenue
Customer Base
OBJECTIVES
..
...13-15
ANSOFF'S MATRIX
..15
STRATEGY
16-21
Corporate Strategies
Target Market
Positioning Statement
Brand Development Strategy
Pricing Strategy
Marketing Strategy
Public Relations Strategy
Advertising Strategy
Sales Promotion Strategy
Sales Strategy
Distribution Strategy
Partnerships
FINANCIAL FORECAST
..22-23
Break Even Analysis
CONCLUSION
23
Executive Summary
This BBM report is written to strategically plan the launch...
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