OPPapers.com Essay Index >> Business >> Sample Business Plan
We have many free term papers and essays on Sample Business Plan. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
A SAMPLE BUSINESS PLAN. A SAMPLE BUSINESS PLAN Your Business, Inc. A well-written
business plan is a crucial ingredient in preparing for business success. ...
Sample Business Plan. Sample Marketing Plan 1.0 Executive Summary Our new
marketing focus, made explicit in this plan, renews our ...
Sample business plan. XYZ COMPANY LIMITED BUSINESS PLAN Strictly Private &
Confidential XYZ Company Limited The Old Manor House Somewhere ...
Sample Business Plan. Executive Summary Prissy Pails and Cards will provide
it's customers with unique/personalized pails (galvanized ...
Sample Nigthclub Business Plan. Sample Nightclub Business Plan (www.bplans.
com) BackgroundSummary The generation of today has a lot ...
Submitted by tajul on July 11, 2008
Category: Business
Words: 2845 | Pages: 12
Views: 116
Popularity Rank: 90,444
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Sample Marketing Plan
1.0 Executive Summary
Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market.
American Technology will change its focus to differentiate itself from box pushers and improve the business by filling the real need of small business and high-end home office for reliable information technology including hardware, software, and all related services. Our marketing challenge is to position our product and service offerings as the high-quality, high value-add alternative to box pushing in a vacuum.
Product 1997
GEN $1,372,500
Systems $3,293,500
Service $380,000
Software $799,250
Training $113,000
Totals $5,958,250
1.1 Vision
AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.
AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability. Many of our information applications are mission critical, so we give our clients the assurance that we will be there when they need us.
1.2 Objectives
1. Increase sales by 20%
2. Increase gross margin to more than 25%.
3. Increase our non hardware sales to 65% of the...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!