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Sahil

Concepts, according to a case study furnished by a student, is a firm that both designs and manufactures wood furnishings. The company was founded by Chad Thomas who is the current owner as well. The firm's history suggests a focus on custom furniture, but as the company would grow, its most popular works would be sold to retailers which pushed Chad's into a very different niche. While there was attention to cutting corners to meet the needs of the retailers, Chad's did remain a custom designer for the majority of its sales. While the standard line has increased quite a bit, when corners had to be cut, it seems that priority was given to custom work due to higher profit margins. While this is good practice, it does not resolve the dilemma presented in this case study.
According to the case study, problems arose because while standard pieces are very popular, the profits are not good. Why? There are hidden costs associated with the standard line as money is being...

Summary:

Chad's creative concept is a company producing and manufacturing wood furnitures. The company builds up a good reputation for creative designs and high-quality workmanship.
In the beginning the primary idea of production was custom-made furniture and eventually the whole company was entirely focused on that. The customers specified their wishes and preferences of the kind of wood. The reputation and the sales were increasing with the same speed, quite quick. Chad's creative concept starts selling to the retailer furnitures outlets which slowly moves the production to a more standard line of furniture. The buyers start demanding more strong delivery requirements than the clients from the custom line. However, the customer designed furniture was more profitable.

Now a day the company is manufacturing both custom and standard furniture. The quality of the finished product reflects the quality of the wood chosen. Both custom and standard furniture compete for processing time on the same...