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S W O T Analysis

Swot Analaysis 1

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SWOT analysis of Puddle Jumpers Airlines

ByBUS 210 Foundations of Business

Instructor:

Swot Analaysis 2 SWOT analysis of Puddle Jumpers Airlines

Introduction: A SWOT analysis is an analysis of the internal and external environment of a firm. Environmental factors internal to the firm are known as strengths and weakness and those external to the firm are known as opportunities and threats. SWOT analysis is helpful in matching a firm’s resources and capabilities to the competitive environment in which it operates Therefore, it is important in formulation of strategy and is a vital element of the strategic planning of a firm. I have decided to conduct the SWOT analysis of Puddle Jumpers Airlines, Inc. which is a new consumer airline in its formative stages.

Website: http://www.bplans.com/spv/3217/index.cfm?affiliate=sba

Strengths:
Puddle Jumpers Airlines have experienced and creative leaders. They had previously managed Private Jet Airlines and enlarged its operations from a single Boeing 727 to a fleet of 16 MD80 series aircraft and increased revenues to $130 million in a two year period from 1992 through 1993. Puddle Jumpers target markets will require even more frequent flights than the demand for Private Jet’s flights which will increase its revenues further. It has a well developed and researched model and its research indicates that air travel to and from Anytown is ample to provide a new carrier with revenues of $110 million dollars in its first full year of operations, utilizing six aircraft and selected short-
Swot Analaysis 3

haul routes. These sales figures are based upon load factors of only 55% in year one. Second year revenues are expected to exceed $216 million dollars...