OPPapers.com

Ryan Air

{draw:frame} Séminaire d’elaboration d’un Business Plan Ryanair Plc. Le 27 avril 2004 Eoin S. O’Cuilleanain Gonzague della Falle Felix Sobotka Alexander Kleinert Professeur: M. Michel Allé Harold Dumont de Chassart Assistant : M. Alexandre Schmitz Mike Farrell 1 2 Table of Contents Executive Summary ...............................................................................................................4 Purpose and scope of the Report .....................................................................................4 Methods.........................................................................................................................4 Results...........................................................................................................................4 Conclusion .....................................................................................................................4 A Environment Analysis ........................................................................................................5 Government Regulation..................................................................................................5 Competition....................................................................................................................6 External Forces...............................................................................................................6 B Industry Analysis................................................................................................................8 The Core Business ..........................................................................................................8 SWOT – Analysis...........................................................................................................8 Porter’s Five Forces: Analysis of the Low – Cost Airline Industry................................10 C. The...