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Ryan Air

{draw:frame} Séminaire d’elaboration d’un Business Plan   Ryanair Plc.   Le 27 avril 2004   Eoin S. O’Cuilleanain   Gonzague della Falle   Felix Sobotka   Alexander Kleinert   Professeur: M. Michel Allé Harold Dumont de Chassart   Assistant : M. Alexandre Schmitz Mike Farrell   1   2   Table of Contents   Executive Summary ...............................................................................................................4     Purpose and scope of the Report .....................................................................................4       Methods.........................................................................................................................4       Results...........................................................................................................................4       Conclusion .....................................................................................................................4       A Environment Analysis ........................................................................................................5     Government Regulation..................................................................................................5       Competition....................................................................................................................6       External Forces...............................................................................................................6       B Industry Analysis................................................................................................................8     The Core Business ..........................................................................................................8       SWOT – Analysis...........................................................................................................8       Porter’s Five Forces: Analysis of the Low – Cost Airline Industry................................10       C. The...