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Business report on Ryan air. ... Its purpose is to give the management of Ryan Air
recommendations based on the external and internal analysis. ...
Ryan air PESTLE. Politically, there are operating restrictions, (timing,
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Ryan Air. 1 ... Ryan air have developed a cost focus strategy, where it focuses
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Ryan Air. Ryanair has been operating in a very competitive airline industry.
Their operating profit has been fluctuating from 1985 ...
Ryan AIr. SWOT ANALYSIS Strengths : - Brand name: Ryanair through its 14 years in
the LCC market has developed a very well recognised Brand name. ...
Submitted by lolly12 on April 29, 2008
Category: Business
Words: 2501 | Pages: 11
Views: 220
Popularity Rank: 55,377
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SWOT ANALYSIS
Strengths :
- Brand name: Ryanair through its 14 years in the LCC market has developed a very well recognised Brand name.
- Benefits from low airport charges: these aid the low base Ryanair benefits form
- Has first mover advantage on regional airports: acts as a barrier to entry
- Internet site (94% booking) www.ryanair.com: lowers the cost of distribution as over the phone booking are more costly. Eliminates the need of travel agents
- High seat density
- All Boeing aircraft: a uniform fleet saves on maintenance and training costs
- Fast turn-around
- High service performance: punctual, high rate of flight completion, low baggage loss, these give a good image of the company’s reliability.
- Modernised fleet which leads to less expensive maintenance: will become more uniform with only one model (737-800), also newer planes will require less maintenance.
- High aircraft utilization: Ryanair flies its planes for longer thus generating more revenue from its assets.
- Fuel and other risks hedging
- Small headquarters: low on over beads
- Point to point: no hub and spoke, lowers cost as no through services required
- Leading low cost airline
- Strong revenue growth
- Business strategy
- Air Lingus possible acquisition
Weaknesses:
- Prone to bad press: Ryanair is perceived as arrogant and the slightest incident gets a lot of press coverage.
- Niche market: restricted expansion possibility
- Distance of some regional airports from advertised destination: over time customers may find this a big inconvenience.
- Poor service: people, skills.
- Ryanair is extremely sensitive to changes in charges (increase in fare value)
- Weakening employee relations
- Lake of scale
Opportunities:
- EU enlargement: there will be a lot of new...
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