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RPG Spencer Case Study Case Study On RPG Spencer Supply Chain Strategy for Agri Retail MANTHAN ? The Retail Case Contest AMAETHON 2007 IIM AHMEDABAD Submitted by
OTHERS Abraham Koshy, G.Raghuram and Bibek Banerjee, (2007),"case study of supply chain of RPG Spencer", 1-26. Viswanadham.N., (2005), "Can India Be the Food Basket
for that matter, any retailer will be getting trained personnel." The Manufacturing Angle With Wal-Mart's advent in the US, the relationship of manufacturers with
Submitted by anandnat1985 on March 17, 2008
Category: Business
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Case Study On
RPG Spencer
Supply Chain Strategy for Agri Retail
MANTHAN The Retail Case Contest
AMAETHON 2007
IIM AHMEDABAD
Submitted by
Team Evanescence
Team Leader:
Mitul Joshi
mitul.j08@fms.edu
09911459121
Team Members:
Anand Natarajan
Mitul Joshi
Viral Nagar
Faculty of Management Studies
University of Delhi
TABLE OF CONTENTS
TOPIC Pg No
EXECUTIVE SUMMARY 2
1. SWOT Analysis 3
2. Existing Supply Chain Model What We Are Doing 4
3. Behind Enemy Lines: What They are Doing 6
4. Suggested Improvements 8
5. A Blueprint Managing the Supply Chain 10
6. Conclusion 16
REFERENCES 17
APPENDIX 18
EXECUTIVE SUMMARY
RPG-Spencer is the undisputed leader in the upcoming and hugely promising agri-retail sector in India, especially in South India, where it enjoys a clear edge over its competitors. With constant improvement, their supply chain strategy has progressed from one replete with inefficiencies to one of direct sourcing from farmers, resulting in better realizations for both farmer and retailer.
In the wake of favorable FDI policies of the Government, corporate giants from both India and abroad are entering the fray with new, innovative strategies to gain a foothold in the market. RPG-Spencer faces the risk of its supply chain strategy being replicated, thus leading to erosion of its competitive advantage in the agri-retail sector.
This case analysis proposes a blueprint of the strategy that could be adopted by RPG-Spencer to achieve its twin goals:
To retain its lead in the south
Geographical expansion to Northern India
We begin with a SWOT analysis of the current supply chain model...
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