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What Is The Role Of Fashion Promotion Within The Fashion Industry, And How Will It Develop In The Next Five Years?

What is the Role of Fashion Promotion Within the Fashion Industry, and how will it develop in the next five years?

I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and what many forms it has taken since the beginning up until the present day.

To look at how fashion promotion may develop in the next five years I shall analyse and critique specific examples in more detail, such as finding out how these specific types of fashion promotions are used, by whom and for what purposes. I shall discuss the benefits and shortcomings and compare and contrast the examples to extract the implications of their usage. It is difficult to predict fashion's future but researching its history and development, identifying reasons why and how things have happened to make it what it is today, and analysing the pace at which it is developing, will help us to think about and envisage where fashion may progress in the next five years.

Designers and manufacturers design and produce garments; promoters and communicators then deal with the next steps, such as: image concept or brand to either an audience or market. The Oxford English Dictionary states that fashion is "a popular trend, especially in dress" and "the production and marketing of new styles of clothing and cosmetics." It states that promotion is an "activity that supports or encourages", "the publicizing of a product or celebrity", "(promotions) the activity or business of organizing such publicity" and "elevation to a higher position or rank".

Fashion Promotion comes in many forms: in the past designers promoted their own work in modern day plays; as this was a good method to show their designs...