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Rochester Business Plan ROC On to the Inner Loop A Marketing Plan to Retain Rochester's Youth Rochester's 18-28 year old population has been leaving this city in
respect and loyal cooperation in accomplishment of an objective." d) The Roman Catholic Diocese of Rochester defined their leadership as "the process of influencing
was George Eastman. When George was five his father sold the family nursery business and moved to Rochester where he founded the Eastman Commercial College. Shortly
such as electronics, solenoids, wiring and fuel components. The company is currently located in Rochester Hills, Michigan. INITIAL COMPUTER SYSTEMS MIS is currently
4. Management and Processes?.?.7 5. Research, Marketing and Company Plan.?7 6. Financial Projections.?.9 7. Reference?11 8. Appendix?.12 1. Executive Summary Coffee
Submitted by skamal on June 2, 2005
Category: Business
Words: 6260 | Pages: 26
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ROC On to the Inner Loop
A Marketing Plan to Retain Rochester's Youth
Rochester's 18-28 year old population has been leaving this city in mass amounts. This is common knowledge, and our plan is targeted towards the target audience in efforts to keep them here for a longer duration of time.
We feel that there are several beautiful attractions that make up the Greater Rochester Area of which this target audience is unaware. This marketing plan aims to get this market out into the suburbs and city of Rochester to see the diversity and unique options that our area provides. This will alleviate the negative stigma held by the 18-28 demographic by bringing to their attention the ample business and recreational opportunities available. We seek to build a stronger sense of community through interactions with businesses, local marketing campaigns, and more effective communication with this demographic.
With our creative and influential ideas we intend to retain Rochester's young adults so that the city will flourish with a new generation of hope.
1. Current Situation page 2
2. Target Audience 3
3. SWOT 5
4. Trends 6
5. Benchmark Cities 7
6. Evidence 9
7. Marketing Objectives and Goals 9
8. Marketing Strategy 10
9. Marketing Tactics 10
10. Cost and Implementation 13
11. Measuring Success 13
12. Summary 14
13. Appendices I-IV 15-17
14. Works Cited
Current Situation
Economic:
Despite the fact that the unemployment rate is at the national average of 5.4% (as of Feb. 2005), there seems to be a negative stigma about Rochester....
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