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RJ Reynolds Marketing Audit. Subway Restaurants Marketing Situational Analysis
Case Study Subway Restaurants Marketing Situational ...
... edit] Audit clients KPMG ... Nestlé, Netflix, PepsiCo, Publix Super Markets, RJ Reynolds
Tobacco, Supervalu ... Department of Justice of fraud in marketing abusive tax ...
... Morris's price cut on Marlboro cigarettes was matched by RJ Reynolds. ... advertising
or in another element of the marketing mix ... The Pricing Audit" scorecard should ...
... According to three (03) month test marketing in company's ... The suit cites a 1996 audit
report conducted ... earlier successful suit to force RJ Reynolds Tobacco Co. ...
Submitted by djstormshadow on February 16, 2007
Category: Business
Words: 2604 | Pages: 11
Views: 582
Popularity Rank: 14,554
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Subway Restaurants
Marketing Situational Analysis Case Study
Subway Restaurants Marketing Situational Analysis Case Study
Table of Contents
1. Executive Summary 3
2. Situational Analysis p
2.1 Market Summary p
Target Markets p
Market Analysis p
2.1.1 Market Demographics p
2.1.2 Market Needs p
2.1.3 Market Trends p
Market Forecast p
2.1.4 Market Growth p
Target Market Growth p
2.2 SWOT Analysis p
2.2.1 Strengths p
2.2.2 Weaknesses p
2.2.3 Opportunities p
2.2.4 Threats p
2.3 Competition p
2.4 Services p
2.5 Keys to Success p
2.6 Critical Issues p
Subway Restaurants Marketing Situational Analysis Case Study
1. Executive Summary
Subway Restaurants, the leading submarine sandwich franchise in the United States and the world with 20,532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as our market geographically expands. Our new Tuscany Décor reinforces our fresh, healthy and great tasting menu items. Recent additions such as the Atkins friendly sandwich wraps should establish a stronger association between just good tasting fast food to now healthy tasting fast food as concerns continue to grow about the increasing obesity problems in developing countries.
Our diverse menu continues to provide a healthy alternative to burger chains which continues to support our growth. Target markets continue to include individuals with incomes over $55,000, students and young professionals in high population centers, and individuals concerned with their health including the overweight.
With over 59 percent of our market, our...
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