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  1. Riya

    riya. Rock and roll (also spelled rock 'n' roll, especially in its first decade),
    is a genre of music that emerged as a defined musical ...

  2. &Quot;Celebrity Endorsements Of High Involvement Brands Evoke Cognitive ...

    ... As Prathiba Abrol and Riya Sharma (2006) have written in their paper have cited
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Riya

Submitted by riya_malhotra on November 15, 2005

Category: Music and Movies
Words: 458 | Pages: 2
Views: 146
Popularity Rank: 80,899
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Rock and roll (also spelled rock 'n' roll, especially in its first decade), is a genre of music that emerged as a defined musical style in American South in the 1950s, and quickly spread to the rest of the country, and the world. It later evolved into the various different sub-genres of what is now called simply 'rock'.

Rock and roll emerged as a defined musical style in America in the 1950s, though elements of rock and roll can be heard in rhythm and blues records as far back as the 1920s. Early rock and roll combined elements of blues, boogie woogie, jazz and rhythm and blues, and is also influenced by traditional Appalachian folk music, gospel and country and western. Going back even further, rock and roll can trace a foundational lineage to the old Five Points district of mid-19th century New York City, the scene of the first fusion of heavily rhythmic African shuffles and sand dances with melody driven European genres, particularly the Irish jig.

Rocking was a term first used by gospel singers in the American South to mean something akin to spiritual rapture. By the 1940s, however, the term was used as a double entendre, ostensibly referring to dancing, but with the hidden subtextual meaning of sex; an example of this is Roy Brown's "Good Rocking Tonight". This type of song was usually relegated to "race music" (the music industry code name for rhythm and blues) outlets and was rarely heard by mainstream white audiences. In 1951, Cleveland, Ohio disc jockey Alan Freed would begin playing this type of music for his white audience, and it is Freed who is credited with coining the phrase "rock and roll" to describe the rollicking R&B music that he brought to the airwaves.

There is much debate as to what should be considered the first rock and roll record. Candidates include the 1951 "Rocket 88" by Jackie Brenston & His Delta Cats, or later and more widely-known hits like Chuck Berry's "Maybellene" "Johnny B. Goode"...

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