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The Rise Of India's Consumer Market

McKinsey Global Institute

The ‘Bird of Gold': The Rise of India's Consumer Market
May 2007

McKinsey Global Institute The McKinsey Global Institute (MGI), founded in 1990, is McKinsey & Company's economics research arm. MGI's mission is to help business and government leaders develop a deeper understanding of the evolution of the global economy, and provide a fact-base that contributes to decision making on critical management and policy issues. MGI's research is a unique combination of two disciplines: economics and management. By integrating these two perspectives, MGI is able to gain insights into the microeconomic underpinnings of the broad trends shaping the global economy. MGI has utilized this "micro-to-macro" approach in research covering over 15 countries and 28 industry sectors, on topics that include economic productivity, global economic integration, offshoring, capital markets, health care, energy, demographics, and consumer demand. MGI's research is conducted by a group of full-time MGI Fellows, based in offices in San Francisco, Washington, DC, London, and Shanghai, and led by MGI's director Diana Farrell. MGI project teams also include consultants drawn from McKinsey's offices around the world, and are supported by McKinsey's network of industry and management experts and worldwide partners. In addition, MGI teams work with leading economists, including Nobel laureates and policy experts, who act as advisors to MGI projects. MGI's research is funded by the partners of McKinsey & Company and not commissioned by any business, government, or other institution. Further information about MGI and copies of MGI's published reports can be found at www.mckinsey.com/mgi.

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The ‘Bird of Gold': The Rise of India's Consumer Market

McKinsey Global Institute May 2007

Jonathan Ablett Aadarsh Baijal Eric Beinhocker Anupam Bose Diana Farrell Ulrich Gersch Ezra Greenberg Shishir Gupta Sumit Gupta

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Preface

This report is the...