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Riordan Situation Analysis. ... Riordan reacts to uneven profits and declining sales
by making strategic changes in its manufacturing and marketing efforts. ...
Riordan’s Manufacturing Business Development Needs. ... Currently Riordan has no
established uniform system for dealing with inventory management. ...
Riordan E-business. The virtual organization that I have chosen to write this paper
on is Riordan Manufacturing, Inc. ... Riordan Manufacturing, Inc. ...
Riordan Problem Solution. ... The company is wholly owned by Riordan Industries, a
Fortune 1000 enterprise with revenues in excess of $1 billion. ...
RIORDAN. ... Riordan has undergone extensive strategic changes due to slacking sales
and profits, in the areas of manufacturing and marketing. ...
Submitted by rajnamkeen on March 28, 2007
Category: Business
Words: 776 | Pages: 4
Views: 606
Popularity Rank: 11,915
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Gap Analysis: Riordan Manufacturing
Riordan Manufacturing is a global plastics producer employing 550 people with projected annual earnings of $46 million. The company has three manufacturing units based in Georgia, Michigan and China. The corporate headquarters are located in San Jose, California, and this where most of the R&D is conducted.
Riordan employs people from various demographic groups, who signify distinct perspectives on rewards and motivation, the parameters being work environment and paychecks.
Riordan has undergone extensive strategic changes due to slacking sales and profits, in the areas of manufacturing and marketing. Customer-relationship management (CRM) system has been adopted, which has changed the entire sales process. Apart from CRM, from the manufacturing perspective, Riordan has also implemented the Six Sigma quality approach and is now ISO9000 certified.
Unfortunately for Riordan, the employee survey indicates negative results in terms of employee job satisfaction, mostly from the compensation and benefits aspect. Apparently, all the departments like R&D, Sales and IT have their own issues in terms of employee dissatisfaction.
At this point the services of Human Capital Consulting from Santa Clara, an external agency, have been availed to come up with an action plan.
Situation Analysis
Issue and Opportunity Identification
Riordan’s adoption of new strategy in the way it manufactures and markets its products is highly justified and called for considering the ever changing industry expectations and demand, which is now more customer oriented. At the same time new issues have cropped up for Riordan. A recent employee survey indicates high level of dissatisfaction among employees mostly with regards to compensation and benefits. Also, with the adoption of the new CRM approach, the sales process has undergone a change, in terms of services now being offered by teams instead of...
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